Télécom ParisTech

Strategies, Innovation, Markets (SIM)

Corporate strategy today is being greatly impacted by potentially far-reaching social, cultural and economic changes brought about by on-going innovation in the digital world: the digitalization of the economy, mobile technologies, user-generated content, technological revolutions (3D printing…), smart objects, the IoT, etc.

The digitalization of the economy, mobile technologies, user-generated content, technological revolutions (3D printing…) and smart objects lay the ground to potentialy great social, cultural and economic changes in society and therefore impact strongly on corporate strategies.

These changes lie at the core of the teaching in the SIM study track. Strategy, Innovation, Markets  (SIM) offers a set of theoretical courses in economics and management, as well as applied courses to better understand the principles of competition dynamics, market mechanisms, the behaviour of consumers, business models, the design-driven approach to innovation, etc..
Through team projects with professional partners you will discover how the innovation process works and how, in practice, theoretical and technical skills, understanding the market, knowledge of uses and also interpersonal skills (teamwork, communication, creativity...) overlap.

This track is tailored specifically for two groups of future graduates:
- Students who wish to go into strategy consulting, corporate strategy and marketing
- Students motivated by business innovation (research and development, intrapreneurship) and entrepreneurship (start-ups).

2nd year courses

SIM
2nd year program
192 hours
Fall Semester

Fall semester

Period 1 Period 2 Period 3 Period 4
Time slot B Branche management/innovation/design:
SIM211 Technologies, Interactions, usages
SIM210 Design

Branche Économie et analyse quantitative:
SIM204 Innovation, Short-term and Long-term Growth
SIM201 Microeconomics and Industrial Organisation
Branche management/innovation/design:
SIM206 Design and Management of Innovation

Branche Économie et analyse quantitative:
SIM207(a) Data Analysis for Social Sciences
SIM207(b) Économétrie
Branche management/innovation/design:
SIM202 Corporate Finance
SIM212 Gestion
or
SIM203 Entrepreneurship

Branche Économie et analyse quantitative:
SIM213 Applied Economics Project
Branche management/innovation/design:
SIM208 A Project with Startups
or
SIM209 Innovation Project

Branche Économie et analyse quantitative:
SIM213
Applied Economics Project

Details :

  • SIM 201 Microeconomics and Industrial Organisation (Lukasz Grzybowski) 24 hrs
    The course is an introduction into principles of microeconomics and industrial economics which deals with questions of economic strategy, competition and organization of the markets. The course should help students to understand how firms make strategic decisions on production, prices, product differentiation, advertising, etc. We will also discuss the objectives and methods of government interventions in the market place. When discussing these topics we will rely to a large extent on theoretical models of monopoly and oligopolistic competition. We will use many examples to illustrate how the economic theories are applied in practice in business strategy, competition policy and regulation.
  • SIM 202 Corporate Finance (Valériee Fernandez) 24 hrs
    Shares, stocks, fund raising, income, net income, assets ... Even if these concepts are not a priori very sexy, they are critical in the operation of businesses. Why precisely does the course of a business go the way it does? Why does a business file for bankruptcy? Why are some companies bought for billions without generating a single euro of profit? This course provides an understanding of the basic mechanisms of these financial operations. It helps to understand the logic of corporate finance and accounting, and linking this mechanism to strategic business issues. The course focuses on case studies, lectures explaining the accounting and financial mechanics, exercises on the financial statements of large companies (including digital).
  • SIM 203 Entrepreneurship (Thomas Houy) 24 hrs
    Digital start-ups grow fast and become major players in the economy. Today, all sectors are pre-empted or threatened by a start-up from the world of the Internet: Booking and AirBnB for the hotel market, Über for the taxi market, Tesla for the automotive market, Coursera for the education market, Clarity for the consulting market, PayPal for the banking market, Square for the payment market...
  • SIM 204 Innovation, Short-term and Long-term Growth (Maya Bacache) 24 hrs
    This course is an introduction to macroeconomics. We first focus on short-term issues: How can we understand economic crisis? What would be the optimal public policies? etc. We then study long-term growth: How is technological progress related to economic growth? Do poor countries converge towards the growth of rich countries? Is growth sustainable? How can environmental issues and economic growth be reconciled?
  • SIM 205 Digital Economics (Patrick Waelbroeck) 24 hrs
    The goal of the course is to prepare students for careers in consulting in the areas of the Internet, media and data economics. Topics include price discrimination, economics of privacy, e-commerce, economics of intellectual property, media and ad markets, business models of the Internet and media companies. This course also gives an intermediate economics background to students wishing to purse an advanced degree in France or abroad. The course includes lectures and case studies.
  • SIM 206 Design and Management of Innovation (Myriam Davidovici-Nora, Annie Gentès) 48 hrs
    Innovation is at the core of business strategies. Innovative product and service solutions delivering new and valuable user-experiences are nevertheless neither obvious nor easy to think about without basic knowledge in design thinking and business. Engineers must use both their analytical and creative skills to design solutions and business models. The aim of this course is to give methods and train students to develop radical innovative concepts. Students learn from practice while using creative and analytical frameworks and knowledge to progressively improve their ideas and finally define great value propositions. Students will learn how to challenge preconceived ideas, redefine technologies to develop new applications, to think globally, to design consistent solutions, and to come up with forceful value propositions.
  • SIM 207 Data Analysis for Social Sciences (David Bounie, Christophe Prieur, Patrick Waelbroeck, Valérie Beaudouin) 48 hrs
    This course provides an introduction to methods for data analysis in social and economic sciences. It has three components: 1) surveys and audience metrics, 2) social network analysis and 3) econometrics. Each component will be approached from three angles: data constitution, data processing and interpretation.This course will also outline methods suited to very large amounts of data and the various possible contexts of their use in economics and social sciences.You will put this information into practice as part of a project with data constitution, processing and interpretation.
  • SIM 208 A Project with Startups (Jérôme Denis, Isabelle Garron)
    This course draws on projects designed in partnership with start-ups from the ParisTech Incubator. It casts a new light on a significant increase of the technologies in the users' daily life. Nowadays, engineering requires the consideration of this complex environment where the availability and attention of users and customers have become scarce resources.
  • SIM 209 Innovation Project (Valérie Beaudouin)
    In this course, you will participate in an innovative project and/or creative team. You will:
    - Experience the creative process and innovation; - Learn to articulate technical solutions, business models and user scenarios; - Work as a team; - Interact with industry partners. This course is validated through participation in one of the following programs: - The FIRST program of the Telecom Foundation; - The Chain of Innovation of Accenture ; - The Art Science program; - The Ergapolis competition.
  • SIM 210 Design (Samuel Huron)
    In this course, through step-by-step instructions and exercises, students will learn multiples design and sketching methods. These methods are useful to design, express, refine, present and discuss your (and others’) design ideas on user experience. This course will help you to build (1) a culture of experience-based design (2) skills to better express your design of artefacts, systems and services graphically. To take this course you do not need to know how to draw. However it is highly recommended to think about a problem or a project to work on during class. During this class you will learn to answer these questions: What is a sketch? What's the point of sketching? How sketching can help you to design better systems, artefacts, services? How to do sketch based sampling? How to sketch storyboard? How to make a paper prototype? How to build a user interface wireframe?

     

3rd year options

The SIM education track includes a large number of options in the final (third) year that can be selected by the students:

  • Two options are located on the school premises, (courses, and  a Research and Innovation Project)

    • Innovation and entrepreneurship
    • The economics and sociological aspects of data
    • MNT option (Masters of New Technologies – the digital business program) with HEC Paris
    • Master of Science (M2) offered by the Paris-Saclay campus (UPSA), in the field of Innovation, Enterprise, Society

      • M2 IREN,  Network Industries and Digital Economy
      • M2 PIC,  Project, Innovation, Conception
      • M2 MODIM, Modeling the Imaginary, Innovation and Creation
      • Master of Science (M2) Design in Research and Research in Design (ENS Cachan-Telecom ParisTech)

    •  (M2) Design, Art and Digital Media (Paris I Panthéon Sorbonne)
    • Master of Science (M2) in France (Paris 1, Dauphine, PSE ou TSE) or abroad (LSE, Berkeley, Columbia...) with the authorisation of the supervisor

  • They can apply for other options out of the school:
    • MNT option (Masters of New Technologies – the digital business program) with HEC Paris
    • Master of Science (M2) offered by the Paris-Saclay campus (UPSA), in the field of Innovation, Enterprise, Society

      • M2 IREN,  Network Industries and Digital Economy
      • M2 PIC,  Project, Innovation, Conception
      • M2 MODIM, Modeling the Imaginary, Innovation and Creation
      • Master of Science (M2) Design in Research and Research in Design (ENS Cachan-Telecom ParisTech)

    •  (M2) Design, Art and Digital Media (Paris I Panthéon Sorbonne)
    • Master of Science (M2) in France (Paris 1, Dauphine, PSE ou TSE) or abroad (LSE, Berkeley, Columbia...) with the authorisation of the supervisor