Télécom ParisTech

Strategies, Innovation, Markets

Corporate strategy today is being greatly impacted by potentially far-reaching social, cultural and economic changes brought about by on-going innovation in the digital world: the digitalization of the economy, mobile technologies, user-generated content, technological revolutions (3D printing…), smart objects, the IoT, etc.

The digitalization of the economy, mobile technologies, user-generated content, technological revolutions (3D printing…) and smart objects lay the ground to potentialy great social, cultural and economic changes in society and therefore impact strongly on corporate strategies.

These changes lie at the core of the teaching in the SIM study track. Strategy, Innovation, Markets  (SIM) offers a set of theoretical courses in economics and management, as well as applied courses to better understand the principles of competition dynamics, market mechanisms, the behaviour of consumers, business models, the design-driven approach to innovation, etc..
Through team projects with professional partners you will discover how the innovation process works and how, in practice, theoretical and technical skills, understanding the market, knowledge of uses and also interpersonal skills (teamwork, communication, creativity...) overlap.

The Strategies, Innovation, Markets track is tailored specifically for two groups of future graduates:
- Students who wish to go into strategy consulting, corporate strategy and marketing
- Students motivated by business innovation (research and development, intrapreneurship) and entrepreneurship (start-ups).